SKITTLES + SNICKERS SUPER BOWL LVIII
For Super Bowl LVIII, the “Funner to the Final Second” campaign brought together Snickers and Skittles in a playful rivalry designed to capture the spirit of competition and celebration. Reimagining the big game’s intensity through the lens of fun, the campaign transformed the traditional scoreboard into a digital arena where fans could cheer for their favorite candy brand.
The activation extended across Snapchat lenses, filters, and video games, letting users playfully “team up” with Snickers or Skittles. In-store displays featured bold visuals and Snap codes that unlocked exclusive AR experiences, driving engagement both online and at retail.
By blending digital innovation, sports energy, and candy-fueled fun, the campaign created a multi-platform experience that kept audiences entertained from kickoff to the final second,proving that even rivalry can taste sweet.
A high-impact CGI header card set the tone for the “Funner to the Final Second” campaign, featuring Snickers and Skittles as digital rivals in a futuristic football arena. The animated scoreboard design captured the excitement of game day while celebrating the playful competition between two fan-favorite brands.
POS HEADER CARD
Fans were invited to join the action with interactive Snapchat lenses and filters that let them transform into players repping Team Snickers or Team Skittles. The AR experience brought fun and personalization to the campaign, extending engagement from screens to social sharing in real time.
SNAPCHAT LENSES & FILTERS
SNAPCHAT… FACE & SUPER LENSES
Vibrant, football-inspired POS displays featured Snap codes that unlocked exclusive lenses, filters, and mini-games. Each display merged sports excitement with retail interactivity, encouraging shoppers to play, scan, and experience the “Funner to the Final Second” rivalry firsthand.
IN STORE DISPLAYS
SNAP CODE
Lug-on Snap code featured on displays to unlock new funner lenses, filters and video game.
VIDEO GAME & SNICKERS ICE CREAM BANNER
The “Funner to the Final Second” campaign blended play and flavor with the “Stadium Skydive” iPad game, where fans collected Snickers and M&M’s for prizes, and bold Snickers Ice Cream banners that amped up game-day excitement with “Hit the Cooler in the Countdown.” Both brought energy, fun, and crave appeal to the Super Bowl experience.
VIDEO GAME IPAD
ICE CREAM BANNERS