Dairy Farmers of America “Nerd Herd” + WORLD MILK DAY

Launched on World Milk Day, the Nerd Herd campaign educated consumers on dairy’s sustainability through humor, storytelling, and science. The initiative highlighted DFA’s eco-friendly farming practices—renewable energy, soil health, and waste reduction—while debunking common myths.

Executed across OOH, digital, and social platforms, it featured engaging videos, reels, and sustainability tips throughout National Dairy Month. A BuzzFeed quiz and influencer content further extended reach. The campaign generated millions of impressions and shifted perception—over 90% of viewers reported a better understanding of sustainable dairy, making Nerd Herd a standout example of purposeful, award-winning agricultural storytelling.