Maker’s Mark WHISKY
Maker’s Mark continues to redefine what it means to be a timeless brand , extending its craftsmanship and storytelling across digital platforms, and social campaigns, while introducing new products, limited-edition bottles, and elevated retail experiences.
Through global partnerships, localized activations, and an exclusive ambassador program, the brand brings bourbon culture to life in fresh, modern ways. From wearables and packaging design to immersive brand campaigns that celebrate authenticity and taste, Maker’s Mark transforms every touchpoint into an expression of artistry, community, and enduring good taste.
SPIRITED WOMEN PACKAGING WITH A PURPOSE
The Spirited Women limited-edition release evolved into a cultural movement, transforming a bottle into a symbol of empowerment, connection, and philanthropy that celebrated women making their mark worldwide. Designed by New Yorker artist Gayle Kabaker, each hand-painted bottle featured a personalized label, inviting fans to dedicate it to the spirited woman who inspires them most, turning every gift into a heartfelt tribute of gratitude and strength.
Featured across national press, premium retail, tasting events, and digital platforms, the Spirited Women campaign became a collectible expression of artistry and advocacy, a global celebration of women whose creativity, courage, and authenticity continue to inspire.
GREATS OF THE GATES
A tribute to craftsmanship, legacy, and those who redefine excellence. Greats of the Game celebrated iconic sports figures who poured their passion into greatness, just as Maker’s Mark has done for generations.
Each limited-edition bottle featured bespoke design elements inspired by the timeless beauty of competition and community, honoring athletes who turned persistence into art. The campaign connected bourbon culture with the spirit of achievement, earning acclaim for its storytelling and design innovation.
Localization
At Maker’s Mark, regional storytelling brings the brand’s timeless identity to life across North America. Each localized campaign reflects local culture and flavor while staying true to the brand’s signature warmth, craftsmanship, and good taste, proving authenticity and artistry can thrive in every market.
A Higher Mark – 2025 Sustainability Report
The A Higher Mark Impact Journal reflects Maker’s Mark’s mission to craft bourbon that’s better for the planet and its people. As a B Corp™ and the first distillery with Regenified™ Tier 3 Certification, the brand leads in regenerative farming, renewable energy, and zero-waste innovation. From Star Hill Farm, Maker’s Mark continues to set a higher standard , proving great taste and good stewardship can share the same bottle.
Chihuly x Maker’s Mark: Art in Every Pour
Hosted at the Maker’s Mark Distillery at Star Hill Farm, this stunning collaboration with renowned glass artist Dale Chihuly celebrates craftsmanship, color, and creativity. I designed the promotional art for the exhibit, reflecting how both brands transform tradition into timeless artistry.
Maker’s Mark x Levi’s: Icons of Great Taste- CONCEPTUAL
Two American originals, Maker’s Mark and Levi’s, united to celebrate timeless craftsmanship, confidence, and style. This collaboration blended bourbon culture with denim heritage through tailored tasting events, social activations, and limited-edition bottles, positioning Maker’s Mark as a modern symbol of quality, individuality, and good taste. A true cultural moment where craft met confidence and style met substance.
