OBEY YOUR VERSE

In 2015, Sprite launched the Obey Your Verse Limited Edition Collectors Series which was a cultural phenomenon for the brand.   The collection highlighted 16 iconic lyrics from 4 Hip Hop legends and inspired Sprite loyalists to “Obey Your Thirst."

For 2016, the scope of this project is to develop and launch a shopper plan to support the Obey Your Verse (Year2) program. It will feature lyrics from hip hop artists J Cole, Miss Elliot, and Tupac.

In 2015, Sprite launched the Obey Your Verse Limited Edition Collectors Series which was a cultural phenomenon for the brand.   The collection highlighted 16 iconic lyrics from 4 Hip Hop legends and inspired Sprite loyalists to “Obey Your Thirst." 

For 2016, the scope of this project is to  develop and launch a shopper plan to support the Obey Your Verse (Year2) program. It will feature lyrics from hip hop artists J Cole, Miss Elliot, and Tupac.

In 2015, Sprite launched the Obey Your Verse Limited Edition Collectors Series which was a cultural phenomenon for the brand.   The collection highlighted 16 iconic lyrics from 4 Hip Hop legends and inspired Sprite loyalists to “Obey Your Thirst." 

For 2016, the scope of this project is to  develop and launch a shopper plan to support the Obey Your Verse (Year2) program. It will feature lyrics from hip hop artists J Cole, Miss Elliot, and Tupac.

In 2015, Sprite launched the Obey Your Verse Limited Edition Collectors Series which was a cultural phenomenon for the brand.   The collection highlighted 16 iconic lyrics from 4 Hip Hop legends and inspired Sprite loyalists to “Obey Your Thirst." 

For 2016, the scope of this project is to  develop and launch a shopper plan to support the Obey Your Verse (Year2) program. It will feature lyrics from hip hop artists J Cole, Miss Elliot, and Tupac.

In 2015, Sprite launched the Obey Your Verse Limited Edition Collectors Series which was a cultural phenomenon for the brand.   The collection highlighted 16 iconic lyrics from 4 Hip Hop legends and inspired Sprite loyalists to “Obey Your Thirst." 

For 2016, the scope of this project is to  develop and launch a shopper plan to support the Obey Your Verse (Year2) program. It will feature lyrics from hip hop artists J Cole, Miss Elliot, and Tupac.

In 2015, Sprite launched the Obey Your Verse Limited Edition Collectors Series which was a cultural phenomenon for the brand.   The collection highlighted 16 iconic lyrics from 4 Hip Hop legends and inspired Sprite loyalists to “Obey Your Thirst." 

For 2016, the scope of this project is to  develop and launch a shopper plan to support the Obey Your Verse (Year2) program. It will feature lyrics from hip hop artists J Cole, Miss Elliot, and Tupac.

In 2015, Sprite launched the Obey Your Verse Limited Edition Collectors Series which was a cultural phenomenon for the brand.   The collection highlighted 16 iconic lyrics from 4 Hip Hop legends and inspired Sprite loyalists to “Obey Your Thirst." 

For 2016, the scope of this project is to  develop and launch a shopper plan to support the Obey Your Verse (Year2) program. It will feature lyrics from hip hop artists J Cole, Miss Elliot, and Tupac.