Created and concepted the “Build Something Big for our Veterans” campaign that lived on transit signs on the Chicago CTA and Billboards to increased visibility and awareness among Genxers and Millennials
Created web banner and a landing page for program
Also concepted three documentaries that gave an in-depth look at the importance of honoring our military heroes and illustrated how and why 100% of the Veterans Cash lottery ticket proceeds go to support Illinois veterans.
Veterans Cash campaign sales have tripled with an increase from $660K in 2011 to more than $1.5M in 2012.
Lottery POS
Lottery POS
Lottery POS
Lottery Website
