KEISHA JORDAN | ACD ART DIRECTOR
inspired creative soul
Lottery_sq2.jpg

ILLINOIS LOTTERY

The concept “Build Something Big for Our Veterans” campaign to encourage consumers to play for a purpose. 100% of the proceeds from ticket sales went towards Illinois Lottery 3 biggest charities that further provided services such as job training, health care, and housing to support Illinois veterans. Campaign touchpoints includes digital, social, OOH, and transit.