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inspired creative soul
inspired creative soul
As the creative lead for Coca-Cola, I have provided fresh designs and winning concepts. I was instrumental in developing the Coca-Cola “Pay It Forward” Black History Month program designed to inspire consumers to take an active role in empowering today’s youth to become tomorrow’s history makers. This national program which urges Millennials to “pay it forward” to the next generation, was picked up by multiple markets and received over 100 million impressions online and through social media. In response to the campaign’s success, the President & General Manager of Coca-Cola North America stated that “the art direction for the ‘Pay It Forward’ program has been recognized by the Coca-Cola system as the most iconic design that Coke has put out in a long time.” I designed all the art direction that was executed in small & large store, print, online, TV and food service POS.
Also designed POS for large, small, food-service, web banners :15 pre roll video, :30 TV spot.
BHM Poster
BHM Print Ad
BHM POS