inspired creative soul
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BRAND JORDAN

For the Jordan Brand Flight Tour and release of the CP3 basketball shoe, two experiential banners were created drawing inspiration from notable basketball players. The CP3.IV represents the speed and quickness in Chris Paul's playing style. The Fly Wade symbolizes the high flying and above-the-rim game of Dwyane Wade. Finally, the Melo M7 highlights the explosiveness of Carmelo Anthony on the court.